AI Transformation: The Best Path to Unique Efficiency Gains Thanks to AI
"We had no choice but to disrupt ourselves," says Martin Pejsa, Founder & Chairman of Creative Dock. “We had to integrate AI into the company's core, seize the significant business opportunity it presents, or face the risk of becoming obsolete within 2 to 3 years.” As a result, Creative Dock is one of the leading companies in Europe and MENA to implement Gen AI across various industries.
Words by Michal Schindler, case study by Creative Dock
The key is to start with AI early. Ideally, before others.
Creative Dock engages 500+ venture-building experts and has already introduced 100+ ventures to the global markets. We've always been passionate about AI, and over the years, we've utilised AI in many client projects, establishing ourselves as trusted experts in the field. With the advent of generative AI, we recognised a significant opportunity to enhance our internal processes and methodologies. To stay ahead, we realised it was essential to integrate AI across all our operations fully.
AI transformation is about shifting people's minds
Our crucial learning is that the primary focus of the AI transformation is not on technology but on shifting people's mindsets. That's the most important accelerator of any long-term change. So, we adopted a strategy based on three pillars: AI Enablers, AI Mindset and AI-Enhanced Business Model. An essential part of the changes, which runs through all three pillars, were (and are) partnerships with key scientific and business AI players, such as ETH University Zurich, Microsoft, etc.
"Companies must integrate Al into their strategies and daily operations to stay competitive and innovative. We've embraced this change, using Al to enhance efficiency and empower our people. We even gained a new Al optimisation business model for our clients."
Martin Pejsa, CD Founder & Chairman
GenAI enhances your efficiency and the entire business model
Following the AI transformation and the streamlining of internal processes, the use of AI naturally extended into our business model. We have developed AI-based methodologies to decrease time-to-market and automated routine tasks through internal proofs of concept (PoCs), significantly impacting operational expenses (OPEX) and back-office operations. This, in turn, led to the creation of our AI tools, and the outcomes of our internal AI transformation have become vitally important for our business. After several months of education, around 85% of people use AI regularly.
Read more about how AI has reduced costs and continuously brings new revenue streams. Download our extensive case study to explore AI transformation and its results using the example of Creative Dock itself. With this unique know-how and our AI tools, we can replicate similar success in your company.
For more info or cooperation, contact Serge Dupaux, Creative Dock Director of Foresight, Innovation and AI transformation Growth.